The concept of putting my whole life and business “on the road”, already exists since a couple years. But let’s get back a few years, to the beginning of my “career” as a photographer in 2007…
After 13 years practicing analogue photography solely as a leisure activity and without any ambition in a professional career, the offer stepping into professional photography came for me proverbial “out of the blue”. With my existing background in the outdoor sports community and a strong network to the whole scene, I decided to assume this chance and become a professional. So far, so good! My shortfalls been not the talent for photography or getting access to the top athletes in outdoor and mountain sports. One of my biggest obstacles was from the very beginning on, a huge lack in my financial base. The other handicap was my deficit in direct marketing. Actually fatal to start a new business, but still – I was motivated and thought I can make it somehow and endure this tough time. After working in sports photography the first couple years, I decided to switch – into photo-journalism specialized in conflicts and social issues around middle east. A decision I never regret from an idealistic point of view and I would do it again, but financially it was a disaster…